About BrandWORKS

A Virtual Marketing Department founded by Alicia Falcone, BrandWORKS has the expertise to take on any marketing challenge while providing attentive, personalized service that provides:

• More time and resources to focus on running your business
• Access to expertise in every marketing discipline at the fraction of the cost of hiring employees.
• Cost savings because we work without a large investment in office infrastructure or payroll
• Improved, measurable results
• A brand that WORKS

When you engage us, we manage your marketing.  This includes everything from research and strategy to planning and the implementation of websites, email campaigns, social media integration, public relations, and direct marketing.  Read our story below to learn more about our approach and what makes us different.

The BrandWORKS Story

Students of business models, we begin by gaining an understanding of your business, your objectives and business environment.  We listen and ask questions so we can undertstand what is working and what isn’t.  We start with the end in mind.

We are fixated on results and believe that marketing communications that don’t tie back to a  strategy that was created to meet your desired objective is a shot in the dark.  And, it is not worth your time or money because marketing is an investment that must provide a return, not a line item budget expense.

That is why we believe it is important to help our clients commit the time for research, marketing strategy and planning.  This involves identifying what makes your business and its products and services relevant to your target customer.   Great web copy and eye-catching creative don’t matter, if your business doesn’t solve a problem for and can clearly communicate your solution to your target audience.  We bring together relevance, differentiation and customer need.

We are big believers that all companies and individuals have a brand and that the brand must work if goals and objectives are to be achieved.  A brand works when the stories a company tells about itself are the same stories the customers tell about the company.  We help you tell meaningful and memorable stories.

Every company has a different story and customers who want to hear about it in a certain way.   You won’t find any cookie cutters in our tool box.  We aren’t partial to any particular communication medium.

We are forward thinking marketers who know that marketing is not about exposure, but relationships and know how to manage brands in a digital world.  Students of Social Media, we believe its effects on your brand can’t be ignored.

We thrive on tough problems, the kind no cookie-cutter solution can touch.  Whether it is increasing website traffic, differentiating a service or launching a new product, we love to solve tough marketing challenges.

To learn more, contact Alicia at Alicia@thebrandatwork.com or by calling her at 816-210-8284.

About Alicia Falcone